All markets—same time—same place

Especially in times in which the market is changing dramatically, it is important to show your presence and maintain personal contacts. EXPO REAL offers you the ideal platform for this. Use this international real estate trade fair to showcase your company and meet the decisive players in the market.

Good reasons to participate in the trade fair

• Dialogue and contact with decision-makers:
  86% of EXPO REAL visitors are involved in purchasing or investment decisions.
• Networking platform for your company:
  Over 36,800 real estate professionals from 72 countries meet for three days at a single venue – at EXPO REAL in Munich.
• A stage on which you can showcase your company:
  With 64,000 m² of exhibition space, EXPO REAL gives you the space you need to showcase your company. More than 1,096 jounalists, photographers and film crews will be reporting live on the trade fair throughout the world.
• Acquisition and marketing:
  81% were able to win good, very good or even excellent new customers at EXPO REAL 2011. Almost all exhibitors (89%) described the opportunities for “Showcasing and Image Building” as good to excellent.
• Forum for initiating business deals:
  86% of exhibitors rated EXPO REAL as being good to excellent for the preparation and conclusion of business transactions and contracts.
• Market orientation in the international real estate business:
  The entire world of real estate meets at EXPO REAL: investors and financiers, project developers and project managers, consultants and brokers, corporate real estate managers and expansion managers, architects and planners as well as contacts from towns and economic regions.
   

A look back at EXPO REAL 2011 in figures
64,000 m² exhibition space		36,646 participants: 18,865 visitors and 17,781 representatives of exhibiting companies
1,610 exhibitors
1.096 journalists and media representatives
400 speakers in the conference programme		72 countries
Sources: Gelszus Messe-Marktforschung EXPO REAL 2011; Visitor registration for EXPO REAL 2011; EXPO REAL project management

We have collected hints for your EXPO REAL trade fair marketing under the heading Advertising opportunities.