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EXPO REAL 2009 | 12th International Commercial Property Exposition | 5 - 7 October 2009 | New Munich Trade Fair Centre
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EXPO REAL INSIGHTS
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Expo Real
EXPO REAL 2008
11th International Commercial Property Exposition
Monday 6 October – Wednesday 8 October 2008
Munich, Germany
IT'S REAL BUSINESS
REAL INSIGHTS - Issue 3/08 12/08/2008
talkREAL - Real Talk
Dear Sir or Madam,

EXPO REAL has gone from strength to strength over the years and many events have until now been concentrated on the second day of the fair. Following the wishes of many exhibitors and visitors, on the third day of the fair we now intend to focus even more closely on dialogue between visitors and exhibitors.

We are therefore offering a two-day ticket to EXPO REAL 2008, which is valid on Tuesday 7th October and Wednesday 8th October 2008. The third day of the fair is then yours for in-depth individual discussions with the managers and professionals on the exhibitor stands.

Correspondingly, we also have a few highlights on offer in our conference programme. You can find out which experts will be speaking at EXPO REAL on Wednesday 8th October in the newsletter below.

We are pleased to rouse your interest in this offer and we cordially welcome you to Munich for EXPO REAL 2008.

Greetings from Munich,
Yours sincerely,


Claudia Boymanns
Project Manager, EXPO REAL

You can find more information on EXPO REAL on our website.
> www.exporeal.net
For the experts
The conference programme on Wednesday
Since the start of EXPO REAL 10 years ago, the conference programme’s discussions have become established among those in the know as one of the most important information exchanges of the international real estate sector. In a comprehensive programme, renowned experts discuss the most recent trends and innovations that the market has to offer. So on Wednesday 8th October 2008 in the EXPO REAL FORUM in the A1 hall, experts including the following will speak:

Miles d'Arcy Irvine, Chairman, Shaftesbury International Holdings, St. Helier, Jersey
Matthias Danne, Member of the Management Board, Deka Bank, Frankfurt am Main
Tim Dixon, Professor of Real Estate, Director of Oxford Institute for Sustainable Development, Department of Real Estate and Construction, School of the Built Environment, Oxford Brookes University, Oxford
Prof. Peter Höppe, Director, Geo Risks Research / Corporate Climate Centre, Münchener Rückversicherungs-Gesellschaft AG, Munich
Frank Lamby, Member of the Board, Hypo Real Estate Holding AG, Munich
Robert M. White jun., Founder & President, Real Capital Analytics, New York
Dr Cor van Zadelhoff, Founding Partner of DTZ, Amsterdam

Emerging Markets will be discussed in the INVESTMENT LOCATIONS FORUM; the Logistics Dialogue will take place in the SPECIAL REAL ESTATE FORUM. Themes such as sustainability and the movement of capital to the East will be investigated in the MEDIA LOUNGE; in the PLANNING & PARTNERSHIPS FORUM everything revolves around CareerDay. EXPO REAL exhibitors will also provide information and conduct presentations on various themes in the conference rooms. We look forward to some lively and illuminating discussions.

> All events on Wednesday
Asset Allocation
Real Estate Investment: The Asset Category of the Future?
In spite of the uncertainty surrounding the subject of asset allocation with regard to defined concepts and figures, one general trend is apparent:
institutional investors in the process of diversifying their assets are increasingly banking on enlarging the proportion of real estate investments, not only on the German real estate market, but also on an increasingly international level. This means new, profitable market sectors and locations, strategies and active portfolio management. As part of the EXPO REAL FORUM, institutional investors will discuss how and where they invest and how much importance special funds have in this context.
The conference will open on Tuesday 7th October with discussions dealing with this topic.
Speakers will be: Hermann Aukamp, Chief Investment Officer Real Estate, NAEV Nordrheinische Ärzteversorgung; Dr Knut Riesmeier, Managing Director, MEAG MUNICH ERGO AssetManagement GmbH, and Joe A. Valente, Head of Portfolio Management and Strategy, Allianz Real Estate GmbH. The discussion will be led by Martin Hurst, editor of the IPE Real Estate magazine in London. You can find details on this and all other EXPO REAL forum events in our online conference programme.
> More discussions on investments, markets and strategies
EXPO REAL survey:
This week, on the subject of real estate distress sales, the Handelsblatt (a German financial newspaper) asks:
Rents in Germany are not rising as fast as many investors expected. At the same time, foreign capital is becoming more expensive. When do you expect the first real estate distress sales in Germany?
> This year.
> Next year.
> From 2010 onwards.
> I don't expect any distress sales.
Survey of 22nd July 2008: Question from the Süddeutsche Zeitung (German national newspaper).
Following a gradual decline in investments in the German real estate market, the Süddeutsche Zeitung asked what effect this would have on the further development of sites.

Results in detail:
31 %: Locations will not suffer.
27 %: Considerable changes will occur on the market.
42 %: Projects and sites will come under closer scrutiny.

The Meeting Centre, with plenty of room for your business.
Once again, EXPO REAL will provide a meeting centre at the North Entrance, where you can hold discussions with your business partners. Presentation equipment will also be provided in some of the meeting rooms. We recommend that you book early.
> More information and meeting centre bookings
Online hotel room reservation
For a trouble-free visit to the trade fair, we recommend booking your hotel and flight in good time. Our online hotel room reservation service will help you.
> To online hotel reservation
Exhibitor database
Our exhibitor database gives you an up-to-date overview of the exhibiting companies and where you can find exhibitors at EXPO REAL at any time.
> To the exhibitor database
Catering at EXPO REAL
EXPO REAL will offer a large and varied selection of dishes to attendees of the fair. Please note that tables will be allocated on a first-come first-serve basis.
> Overview of all restaurants and sites
The EXPO REAL conference programme
Knowing tomorrow's potential today: In the comprehensive EXPO REAL conference programme, international experts will impart their knowledge and experience on current and future trends and themes of the real estate sector. Hot topics of 2008: strategies for crisis management, sustainability as an effective market instrument and investment markets - opportunities and risks.
> To the conference programme
Participant database now with MATCHMAKING function
Our continually updated participant directory will now tell you who you can meet at EXPO REAL 2008. The MATCHMAKING function will now also give you the chance to search for exhibitors and visitors based on subject, country or content, allowing you to contact them before the trade fair and arrange meetings.
> To the participant directory
Newsletter service
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> Previous newsletter
> More information can be found at: www.exporeal.net
Imprint:
Messe München GmbH | Messegelände | 81823 München | Tel. (+49 89) 9 49-1 16 28
E-Mail: info@exporeal.net | Register of Companies Munich (HRB) 6311 | Tax ID: 143/161/90414
Authorised representatives: Manfred Wutzlhofer (Chairman & CEO), Norbert H. Bargmann, Klaus Dittrich, Dr. Reinhard Pfeiffer, Eugen Egetenmeir (Deputy Managing Director)
Chairperson of the Supervisory Board: Minister of State Emilia Müller



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