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EXPO REAL 2009 | 12e Salon International de l'Immobilier d'Entreprise | 5-7 octobre 2009 | Munich
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Programme des conférences  /  SPECIAL REAL ESTATE FORUM 


MANIFESTATION  MANIFESTATION
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EXPO REAL 2008
SPECIAL REAL ESTATE FORUM dans le Hall B3

Le forum SPECIAL REAL ESTATE FORUM met en lumière la diversité des biens immobiliers à usage professionnel. C'est là que des experts issus des secteurs Hôtels, Bureaux, Distribution, Infrastructures et Logistique viendront présenter leurs projets ainsi que leur vue du marché et inviteront les participants à dialoguer sur les thèmes versés au débat. SPECIAL REAL ESTATE FORUM - la vitrine compétente des tendances actuelles et des stratégies de succès des acteurs-clés de la profession.


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Maria Pütz-Willems, Editor in Chief, hospitalityInside.com, Augsburg

Maria Puetz-Willems is the founder and editor in chief of www.hospitalityInside.com.
In March 2005, the online magazine for the international hotel management was launched. Based in Augsburg, Germany the magazine publishes in two languages (German/English) every Friday, focuses on pure editorial content (no advertisements), geographically on continental Europe. The content is based on own research and background articles. Readers are the executives from the hotel industry (chains and upscale private hotels), banking, project development, consulting etc in 20 countries today. Before taking this big step, Maria Puetz-Willems worked as a freelancer for 16 years. From 1989 to 2005, she contributed to leading hotel trade, economic and lifestyle media in Germany, Switzerland and UK.
She started her career with a classical 2 year traineeship at a small regional newspaper in Germany, followed by 5 years as an editor with the daily paper "Saarbruecker Zeitung" and 2 years with the hotel trade magazine "Top hotel", Germany.
In October 2002, she released her first book "Wellness + Wirtschaft - professionell und profitabel" ("Wellness + Economy - professional and profitable") as publisher and co-author. A second book on "medical spas" is in progress.
Since 2003, she speaks as an expert on wellness at trade fairs and association conferences. For four years (2003-2006) she was a guest speaker on wellness at Salzburg University of Applied Sciences. In 2008 she started to lecture at the University of Applied Sciences, Bad Honnef (for Hospitality Real Estate Management/spa-topics).
In 2004 Maria Puetz-Willems co-organised the 1st "Forum Wellness" at ITB Berlin, the world's largest tourism fair in Berlin. Since 2006 she is responsible for the content development and moderation of the hotel conference "Hospitality Day" at ITB Berlin. At the EXPO REAL 2008 Munich she organised the sessions of the "Hospitality Industry Dialogue" for the first time.
Hugo Demetz, Architect, Studio Demetzarch, Brixen/South Tyrol

Hugo Julius Demetz , born. 30.03.50 in St.Ulrich, Southtirol, Italien
Grown up in parent’s hotel
University Innsbruck and an der University Florence 1977 with Arch. Natalini (Superstudio)
After graduating : Architets studio in Bolzano and cooperation with Arch Natalini for international Projekts.
Since 1983 life and office in Paris with Partner and wife Arch. Karin Ploner. Projekts for hotels and gastronomy.
1997 as a widow Back to South Tyrol .
Since 1999 office for Architekture with brother Hanspeter. Projekts for hotels and gastronomy.

The Architekts studio demetzarch works on Projekts for hotels and gastronomy, from the general concept to the design.
The important realisations:

Hotel Turm, Völs am Schlern
Hotel Adler, St. Ulrich, Gröden
Hotel Lüsnerhof, Lüsen
Hotel Adler Thermae Toskana
Hotel Postalpina, Innichen
Hotel Le Fay, Gardasee
Klaus Lengefeld, Senior Advisor Sustainable Tourism, GTZ/Gesellschaft für technische Zusammenarbeit, Eschborn

Professional experience - employed

Date / year 2002 – todate
Company GTZ Deutsche Gesellschaft für Technische Zusammenarbeit mbH
(German Cooperation Agency for Sustainable Development)
Location Eschborn/ Germany
Position Senior Advisor Sustainable Tourism - Cooperation with Private Sector Tourism Development & Investment;
Main Tasks
1. To develop and implement innovative strategies and concepts for Corporate Governance and Corporate Social&Environmental Responsibility (CSER) / Triple Bottom Line, with focus on the Tourism sector;
2. To assess the role of Small and Medium Enterprises (SMEs) and Community Based Tourism (CBT) for sustainable development and poverty reduction;
3. To develop easy-to-apply instruments for local participation in sustainable tourism development (“Participatory Tourism Appraisal” PTA, - the Barefoot Tourism Developers’ Toolkit”);
4. To prepare and supervise Public Private Partnership Projects to integrate the concept of CSER into core business strategies of major tourism companies (“CSR beyond Charity”);
5. To integrate sustainability into tourism investment and destination development (“Sustainable Tourism Development Beyond Masterplans”);
6. To develop a communication process and establish a network to share the findings on the potential of mainstream and niche tourism, targeting key decision makers for development cooperation and tourism development;
Selected Key Reference Projects
1) Development of instruments to assess the economic, social and environ¬mental performance of Sustainable Tourism Products (Community Based Tourism, Ecotourism, SME products);
2) Rapid Appraisal of the Socio-Economic Impact of major All-Inclusive resorts and luxury hotels and identification of ccoperation projects to involve these companies into local economic development and poverty reduction strategies (“Sustainable All-Inclusive – Responsible Luxury”), Main partners Sandals, Coral Hilton, Viva, Ventaclub, Six Senses, Jumeirah, Sun Resorts Mauritius, Kempinski, Orient Express,
3) Development and pilot implementation of schemes for poverty reduction by the hotel industry – design and implementation of a Public Private Partnership Initiative with the Tourism Partnership of IBLF (Prince of Wales International Business Leadership Forum) (members are the major international hotel chains such as Marriott, Intercontinental, Starwood/ Sheraton, Hilton, Rezidor/Radisson SAS, Four Seasons, Fairmont, Taj, Six Senses, Banyan Tree and American Express);
4) Strategy development for comprehensive sustainability standards and certification in tourism, integrating environmental, social/fairtrade and cultural criteria;
5) Cooperation with Six Senses on a comprehensive CSR and sustainability approach for their properties in Vietnam, on the Maldives and in Thailand.
6) Sustainable Destination Partnership Punta Cana/Bayahibe – Dominican Republic with Punta Cana Group – developing a network between main destination stakeholders and international tour operators to improve priority sustainability issues

Professional experience freelance (2005 – 2008)
Company EU ProInvest ProfitPacific and ProfitCaribbean Programs
Location Montego Bay, Jamaica, Nadi, Fiji and Port Vila, Vanuatu
Position Partnership Facilitator between EU and Pacific / Caribbean companies

Company Planta SA,
Location Madrid, Spain
Position Concept developer for Interamerican Development Bank Multilateral Investment Fund Tourism Cluster strategy

Company Schüco Solar (#1 German Solar supplier)
Location Bielefeld, Germany
Position Advisor for cooperation with the hospitality industry

Company Messe Berlin GmbH
Location Berlin, Germany
Position Concept designer for sustainability strategy for Messe Berlin trade fairs

Companies ZTS Information Systems and Fulfillment,
Location Neckarsulm, Germany
Position Facilitator of partnerships to establish online booking systems as sales channels for non-mainstream tourism destinations with focus on SMEs

Company WWF World Wide Fund for Nature, German Marine Section,
Location Bremen, Germany
Position Special Advisor to harmonize destination development, tourism and real estate development with nature protection on the Capverdian Islands

Professional experience - employed (until 2002)

Date / year 1997-2002
Company GTZ Deutsche Gesellschaft für Technische Zusammenarbeit mbH
(German Agency for Technical Cooperation Ltd.)
Location Eschborn/ Germany and Managua/Nicaragua (1999-2001)
Position Manager for the preparation and implementation of the Project: “Fostering Sustainable Development through Tourism in Central America” with CCT, Central American Tourism Minister’s Council
Tasks
To establish a multi-stakeholder network for tourism and its sustainability in the 6 Central American countries, involving Public& Private Sector, Profit&Non-Profit, Incoming&Outgoing agents etc.
To assist tourism companies to develop Corporate Responsibility strategies and to improve the sustainability and quality of their services;
To adapt and apply international environmental and social management systems such as ISO 14000, SA 8000, Cleaner Production etc. to the needs of regional and local companies in travel, transport, tourism and real estate
To design marketing strategies for sustainable tourism products based on demand from European markets

Date / year 1997-1999
Company GTZ Deutsche Gesellschaft für Technische Zusammenarbeit mbH
(German Agency for Technical Cooperation Ltd.)
Location Eschborn/ Germany
Position Desk officer for GTZ projects in Central America

Date / year 1993-1996
Company AGEH, Arbeitsgemeinschaft für Entwicklungshilfe
(Association for Development Cooperation)
Location Köln/Cologne Germany
Position Consultant for Planning, Monitoring and Evaluation

Date / year 1987-1993
Company GTZ-GATE Deutsche Gesellschaft für Technische Zusammenarbeit mbH/ German Appropriate Technology Exchange
Location Eschborn/ Germany
Position Subject matter specialist for sustainable rural development, Appropriate Technologies (AT), environmental projects and NGO cooperation

Date / year 1986
Company GTZ Deutsche Gesellschaft für Technische Zusammenarbeit mbH
Location Eschborn/ Germany
Position Freelance consultant for agricultural mechanization

Date / year 1981-1984
Company DED, Deutscher Entwicklungsdienst (German Development Service)
Location León/ Nicaragua
Position Teacher and advisor for agricultural mechanization at the Instituto Técnico La Salle, a Technical&Vocational Training Institute in León, Nicaragua

Date / year 1979
Company MAN truck service
Location Frankfurt am Main/ Germany
Position Qualified truck mechanic

Studies & Education

2002-2004 International Compact Course for the Management of Tourist Attractions& Destinations,
University of St. Gallen/Switzerland, University of Innsbruck/ Austria,
ETI, European Institute for Tourism/University Trier/Germany,
Academía Engiadina, Samedan/Switzerland,
EUR.AC, European Academy, Bozen-Bolzano/Italy
1985-1986 Postgraduate study in Rural Development, CATAD, Centre for Advanced Training in Agricultural Development, Technical University Berlin, Germany
1981 Teacher in Agricultural Mechanization, DEULA, German Institute for Farm Technology, Kempen/Germany
1978-1980 Educational Sciences, Johann Wolfgang Goethe University, Frankfurt/Main Germany (MSc 1980)
1976-1979 Apprenticeship in Truck Mechanics, MAN truck service, Frankfurt/Main
1972-1976 Psychology, J. W. Goethe University, Frankfurt/Main/Germany (BSc 1976)


Memberships
PATA,
Pacific Asia Travel Association Member of the Board of Directors, of the Sustainable Tourism Advisory Committee and of the Industry Council
Skål International Member of Skål International Club Frankfurt am Main / Germany
DRV, German Travel Association Associated Member for the Environmental and the Outbound Travel Committee.
WWF, World Wide Fund for Nature Supporting Member


General skills:
Languages :English, Spanish, French, Portuguese, all fluently spoken&written
German: Mother language
Management: Certified moderator for Logical Framework/ZOPP and Project Cycle Management, Multi-Stakeholder round tables, Strategic Environmental Assessment, EFQM;
Master in Neuro-Linguistic Programming NLP;
Computer: MS Office (Word, Excel, Power Point, Outlook), Common media design& Internet software
Leisure&Sports: Dancing, travel, paragliding, volleyball, skiing, literature, stamp collection

Personal dates
Date&city of birth: April 19, 1955, Frankfurt am Main, Germany
Nationality: German
Family: Married, 4 children aged 25, 16, 16, 10

Klaus Lengefeld, Senior Advisor Sustainable Tourism
Grempstr. 45,
D- 60487 Frankfurt am Main, Germany
Phone +49 6196 79 2471 (office)
E-Mail: klaus.lengefeld@gtz.de
 
Farsin Walizadeh, Operations and Development Costa Navarino (T.E.MES SA), Athens/Greece

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