EXPO REAL Innovation: setting the pace

The Real Estate Innovation Forum

Keep up with the rapid pace of innovation in the real estate industry: EXPO REAL presents current solutions on how the industry can benefit from new technologies and the digital change. Find out more at the Tech Alley and the Real Estate Innovation Forum, the central innovation area for digitalization in Hall A3.

The Real Estate Innovation Forum and the Tech Alley: new location, even more innovations

The Real Estate Innovation Forum and the Tech Alley have moved from Hall A1 to Hall A3!

From 2019, these two innovation formats are part of NOVA³, where

  • everything revolves around innovation in the real estate industry;
  • new market participants with their innovative digital technologies meet established real estate companies and industry leaders;
  • “old economy” and “new company” come together.

Discover innovative solutions in real estate

Matching the extraordinary NOVA³ hall concept, the Real Estate Innovation Forum and the Tech Alley are dedicated to innovation and particularly focus on digital solutions and products in the segments “Invest & Finance”, “Research & Valuate”, “Manage & Operate”, “Plan & Build”, “Market” and “Next City Solutions”.

Use case: this is what the workplace of the future could look like

And there will be a lot more to discover: the architectural design of the stand construction demonstrates how an ideal, inspiring design of the future workplace could look like—the exhibition area as use case that satisfies different communication needs. Appropriately, the stand will be equipped by our sponsors Haworth, Artemide and Framery.

The network BUILTWORLD Innovation (formerly Real Estate Innovation Forum) is the official cooperation partner for the Real Estate Innovation Forum and the Tech Alley.

Quote Innovation

Review: Impressions from EXPO REAL 2018


The largest start-up contest in the real estate sector is being held for the second time in the halls of Messe München.

The Real Estate Innovation Forum has grown significantly.

Over 60 start-ups across a 750-square-metre area: young tech firms are exhibiting at EXPO REAL. Their developments represent the potential of digitization in the real estate sector. There is also a comprehensive conference program, plus pitches and techtalks.

Tech Alley: where the hearts of the start-ups beat

Tech Alley

It brings technology start-ups and trade fair participants, experts and investors together directly: at the Tech Alley, 75 young PropTech companies present their products and solutions, services and ideas for the property sector. Among them: the 25 finalists of the Real Estate Innovation Contest 2019. Come and be inspired!

Also get to know former start-ups that are located opposite the Tech Alley: they show how they have developed into successful companies—thanks to their innovations.

So, you see: the Real Estate Innovation Forum and the Tech Alley offer you the best opportunities to make new contacts and advance your business in times of digital change.

Real Estate Innovation Forum: all about digitalization

Innovation Forum

Leading experts and thought leaders provide an overview of the latest developments and give concrete recommendations for action—with a clear focus on the digital shift in the real estate industry.

Another highlight: the 25 finalists of the Real Estate Innovation Contest. In the five “start-up battlefields” on stage, they will fight for the final victory in their specific field (“Invest”, “Market”, “Plan & Build”, “Manage & Operate” and “Smart City Solutions”). You won’t want to miss it!

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Innovaiton Network

Accumulated knowhow on digitalization

  • Advanced knowldege: Get first-hand information on the latest technology trends and innovations of the industry.

  • Innovations: Meet leading proptech start-ups presenting themselves and their creative digital solutions at the new Tech Alley.

  • Synergy effects: Be there, when decision-makers and experts from the real estate and digital industries discuss digital solutions for practical applications.

  • Valuable contacts: Benefit from the opportunity to network with experienced players and start-ups from different areas of the property sector.

Here they are, the 75 forward-thinking Tech Alley start-ups at EXPO REAL 2019

Innovation exhibitors

The Real Estate Innovation Contest 2019: start-ups with a vision

The participants? Young and innovative technology companies that want to change the processes and procedures of the property industry with their products and services.
The objective? To identify and support exactly these companies and to bring them together with the established players of the industry.
Find out more about the top 25 start-ups that in May 2019 won the pre-pitch of the international competition in the five fields “Invest & Finance”, “Research & Valuate”, “Manage & Operate”, “Plan & Build”, “Market” and “Next City Solutions”:

The Real Estate Innovation Contest 2019 is organized by our cooperation partner BUILTWORLD Innovation (formerly REIN), which is the leading European platform for innovation and digitalization and connects cross-disciplinary experts to engage and drive innovation to shape the built world of tomorrow. The platform combines the best of two worlds by combining the start-up ecosystem with the established industry. BUILTWORLD Innovation creates awareness and cooperation trough shaping mindsets and agendas for the real estate industry.

Tip: The EXPO REAL Blog offers you further information on the subject as well as views and experiences of different players. Why not just have a look!